About

About Paul Croft

Entrepreneur, thought leader, and proud dad Paul Croft always knew what he wanted: to earn a seven-figure income by the time he was 40 by enhancing each client’s personal and financial goals. He accomplished just this by age 37. Paul has also achieved many successes and milestones by focusing on the client’s individual goals and revenue generation. His journey reflects his unwavering commitment to both his professional ambitions and his role as a dedicated father. 

At the age of 27, Paul followed his dream by founding Croft Enterprises, LLC, in 2008, during one of the worst economic times in the United States. He realized that to succeed, he had to focus on creating value, and by 2017, the business was thriving in major cities across the country.

In addition to Croft Enterprises, Paul owns and runs several successful startups and ventures, using his passion and vision to benefit his clients and himself. 

About Croft Enterprises, LLC: Adding Value to Clients’ Life

Under Paul Croft’s leadership, Croft Enterprises provides clients with critical services for financial security and freedom: tax consulting, tax planning and preparation, tax resolution, financial consulting, and business consulting. Through his various companies, Croft Enterprises offers both personal and business tax preparation, life insurance, annuities, residential and commercial real estate, marketing, and back office services, including business entity formation, planning, goal-setting, and payroll services.

Going Green with Rhino Onward International

His visionary approach led Paul to start Rhino Onward International (ROI), which focuses on green energy solutions, concentrated solar power, water desalination, and green hydrogen. As its Founder and Executive Chairman, Paul aims to emerge as the global leader in delivering green energy solutions. ROI will empower its clients to achieve their decarbonization goals through this commitment.

Protecting Businesses, Loved Ones with Emerald Life, Inc.

As Founder, Executive Chairman, and CEO of Emerald Life, Paul helps businesses, individuals, and families protect their futures. Emerald Life offers life insurance products, including permanent and term life and critical person life, disability insurance and life insurance on children, buy-sell agreement funding, equity index annuities, and financial consulting.

Paul’s Other Companies

Paul Croft is a partner in Komo Chicago & Esco Bar in the West Loop neighborhood of Chicago. The restaurant’s cuisine combines Japanese with Latin infusion. Komo offers a seven-course tasting menu, an incredible dining experience in the culinary hands of Executive Chef Macku Chan. The Esco Bar is a cocktail lounge and nightclub above the restaurant and is known for electronic dance moves (EDM) with Latin vibes.

Paul’s Many Achievements

Paul’s success is evident throughout his career. He grew the tax practice from 37 to 2,000 clients in only five years, a testament to his reputation and trust with clients. He has sold approximately $2 billion in life insurance over 22 years. His investment in two restaurants and two nightclubs in Chicago has been a success.

Early in his career, before he entered the world of entrepreneurship, Paul was a top-10 intern at Northwestern Mutual and won various awards.

His Early Life

Raised in Two Harbors, Minnesota, Paul was a standout student and leader in high school. During his sophomore year, Paul was elected to attend the prestigious Boys State, a camp for young men with bright futures.  

As a Northern Minnesota youth, Paul also exhibited a passion for hockey, thriving in a sport and region where the competition was particularly fierce. Paul’s most striking accomplishments on the ice include making the varsity hockey team at age 14 and being considered a top 30 player at age 15 across the tri-state area of Minnesota, North Dakota, and South Dakota. 

Despite breaking his L2 and L3 vertebrae at 16, Paul’s resilience saw him learn to skate again, and he was recruited to attend the Air Force Academy and play hockey at 17.

Following success as both a student and youth hockey player, Paul went on to attend the University of Minnesota Duluth, where he studied industrial engineering and business. He also attended the University of North Dakota, where he majored in General Studies, Accounting, and Business. As a UND student, Paul was featured in a 2002 edition of USA Today, celebrated as the #6 financial intern in the country, where only 44 out of 1,500 interns were given this honor.

Philanthropic Work

Paul looks to partner with organizations to serve and lead the community. In 2018, he collaborated with CHOICE, a non-profit organization that helps people with intellectual disabilities find work. Paul employed four people and provided them the opportunity to make income.

A friend of Paul’s who was a former candidate nominated him for The Leukemia & Lymphoma Society’s (LLS) Woman and Man of the Year award. Paul has supported the LLS in honor of his ex-wife’s grandmother, who passed away from cancer.

His Down Time from Work

Paul is a proud father and loves his family. When Paul is not busy with the multiple companies and ventures he runs, he dedicates his time to being an excellent dad to his three-and-a-half-year-old son. He cherishes every moment spent with his son, whether it’s playing, teaching, exploring the world, or watching TV with their beloved pit bull. 

He also loves to play golf, having started as a young boy following in his dad’s footsteps. Paul also likes his cars, having collected some gems from age 16. His collection of vehicles over the years is awe-inspiring: He’s had three Ferraris, two Maseratis, one Porsche, one Mercedes, one Lexus, one Range Rover, and one Bentley.  

Paul loves music, which inspires him and helps him relax and refocus, which is critical as an entrepreneur involved in various businesses. He also loves spending time on the water and boating, which gives him a sense of freedom and is another way of relaxing and recharging for his jam-packed days.

A Man of Faith

Introduced to religion by his mother, Paul’s Christian faith is essential and a source that helps him maintain the right mindset.